Club Sales Expert
Sogi has 28 years of experience in the retail and service industry, with 16 of those years spent in cities all around China including Shenzhen, Guangzhou, Wuhan, Chongqing, Chengdu, Beijing, Shanghai, Xi’an and Urumqi. Sogi has 10 years of experience within the Health & Fitness, Yoga and Spa industry, providing him with an in-depth understanding of the unique market characteristics of the industry in Mainland China. Sogi is well-versed in the creation of membership structures; the setting of membership prices; the design of market promotion activities; pre-opening preparation and construction of health clubs; membership pre-sales; and subsequent market development and membership sales.

Effective Communication Skills for PTs (PT - Functional Training / Professional Advancement)

Sogi gathers his sales and marketing experience from the Fitness Industry over the years to teach you the art of handling objections and how to turn an objection into a reason of buying.

A1- PT4 (C)│May 1st (Saturday)│13:30-15:00

The Winning Incentive Formula (Club / Leadership Management)

Do you pay commission to the Membership Consultant or Personal Trainer when a member renews the membership? 
How much should you pay Personal Trainers...and when to pay them? Sogi will teach you an effective incentive system to operate your Clubs efficiently.

B2-MG4(C)│May 2nd (Sunday)│10:50-12:20